The following is a compilation of data gathered by the American Massage Therapy Association® (AMTA®) from U.S. government statistics, surveys of consumers and massage therapists and recent clinical studies on the efficacy of massage. These data provide an overview of thecurrent state of the massage therapy profession, public and medical acceptance of the value of massage and increasing consumer usage of massage therapy in the U.S.
Today’s massage therapists are…
• Most likely to enter the massage therapy profession as a second career.
• Predominantly female (85 percent).
• In their late 40s, on average.
• Most likely to be members of a professional organization.
• Most likely to be sole practitioners.
• Working an average of 20 hours a week providing massage. (excluding time spent on other business tasks such as billing,
bookkeeping, supplies, maintaining equipment, marketing, scheduling, etc.)
• Charging an average of $63 for one hour of massage.
• Earning an average wage of $45 an hour (including tips) for all massage related work.
• Seeing on average of 44 clients per month.
• Heavily dependent on repeat clients.
• Likely to provide massage therapy in a number of settings, including their own home, spa/salon, their own office, a healthcare
setting, health club/athletic facility, or massage therapy only franchise or chain.
• Eighty-four percent (84 percent) of massage therapists provide Swedish massage, followed by 77 percent who provide deep
tissue massage, 49 percent trigger point, and 45 percent sports massage.
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